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ⓘ Blog | Ready to drink - drinks. Ready to drink packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea and alcopops. ..




Ready to drink
                                     

Ready to drink

Ready to drink packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea and alcopops.

There are different types of RTD beverages, each serving a different purpose. Here are the most notable ones.

                                     

1. Alcopops

Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names. Alcopops are the most commonly consumed type of RTD in the world after iced tea. It is also important to note that Alcopops are banned in some countries due to religious and cultural reasons, which do not permit the consumption of alcohol. A number of studies have linked the marketing of alcopops to increased incidences of underage drinking.

The industry term for this range of products is flavored malt beverage or progressive adult beverage. The majority sold in the US, are essentially flavored beer.

Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based.

Brands

Alcopop brands are numerous and their alcoholic base vary greatly. notable brands include:

  • MG Spirits
  • Mikes Hard Lemonade
  • Skyy Blue
  • Bacardi Breezer
  • Smirnoff Ice
  • Jack Daniels Hard Cola
                                     

2. Non-alcoholic beverages

Non-alcoholic RTDs can be further separated into dairy and non-dairy drinks. Iced Tea and coffee are sold in many countries in both dairy-added and non-dairy versions.

Other non-alcoholic non-dairy drinks include herbal energy drinks.

Other non-alcoholic dairy-based drinks include protein supplements and yogurt-based drinks.

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