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ⓘ Blog | Apple Inc. - brand. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells cons ..




                                               

App Store (iOS)

The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apples iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2017, the store features over 2.2 million apps. Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid. However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that dont follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apples built-in iOS apps.

                                               

Apple Maps

Apple Maps is a web mapping service developed by Apple Inc. It is the default map system of iOS, macOS, and watchOS. It provides directions and estimated times of arrival for automobile, pedestrian, and public transportation navigation. Apple Maps also features Flyover mode, a feature that enables a user to explore certain densely populated urban centers and other places of interest in a 3D landscape composed of models of buildings and structures. On September 19, 2012, Apple released its mapping service in iOS, replacing Google Maps as the default mapping service for Apple operating systems. In the initial launch, it received large amounts of criticism from users and newspapers for incorrect directions, a lack of support for public transportation users and various other bugs and errors. Since its introduction, further software development has addressed many of those criticisms.

                                               

Apple Keyboard

The Apple Keyboard is a keyboard designed by Apple Inc. first for the Apple line, then the Macintosh line of computers. Dozens of models have been released over time, including the Apple Extended Keyboard. Currently, Apple offers only three keyboards via Bluetooth: Magic Keyboard, and Magic Keyboard with Numeric Keypad. The space gray model is also included with the iMac Pro. Both share a similar look and feel, based on a very thin aluminum chassis and laptop-style low-profile keys, sitting much closer to the tabletop than traditional keyboard designs.

                                               

Apple University

Apple University is a training facility of Apple Inc., located in Cupertino, California. This corporate university was designed to instruct personnel employed by Apple in the various aspects of Apples technology and corporate culture.

                                               

Apple certification programs

Apple certification programs are IT professional certifications for Apple Inc. products. They are designed to create a high level of technical proficiency among Macintosh service technicians, help desk support, technical support, system administrators, and professional users. Apple certification exams are offered at Prometric testing centers and Apple Authorized Training Centers, as well as online through Pearson Vue.

                                               

Apple Push Notification service

Apple Push Notification service is a platform notification service created by Apple Inc. that enables third party application developers to send notification data to applications installed on Apple devices. The notification information sent can include badges, sounds, newsstand updates, or custom text alerts. It was first launched with iOS 3 on June 17, 2009. APNs support for local applications was later added to the Mac OS X API beginning with the release of Mac OS X 10.7. Support for website notifications was later added with the release of Mac OS X 10.9.

Apple Inc.
                                     

Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook.

The companys hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart (and the smart HomePod) speaker. Apples software includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam acoustic fingerprint (the Shazams acoustic fingerprint) utility, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV, iMessage, and iCloud. Other services include Apple (Other services include the Apple) Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniaks Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had and production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apples marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably (Apple Wozniak departed amicably) and remained an honorary employee, while Jobs and others resigned to found NeXT.

As the market for personal computers expanded and (personal computers and expanded) evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company - reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in (becoming the CEO in) 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apples status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company. In June 2019, Jony Ive, Apples CDO, left the company to start his own firm, but stated he would work with Apple as its primary client.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the worlds largest technology company by revenue and one of the worlds most valuable companies. It is also the worlds third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over n (public U. S. company to be valued at over n) trillion. The company employs 123.000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the worlds largest music retailer. As of January 2018, more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the worlds most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

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